Celcom's spiderman rip off getting tiresome
During last year's World Cup, Celcom pulled off a neat trick with their guerilla advertising campaign "Football Mad Nation Ruled By Celcom" and purportedly spent a fraction of the RM60 million Maxis dished out for their World Cup telecast sponsorship. With a campaign featuring a catchy song by local bands Pop Shuvit & Disagree, many Malaysians were pleasantly surprised that Celcom could have pulled off such a clever marketing stunt.
Fast forward to today and Celcom's at it again. Although unusually, now they've decided to rip off their partners Sony Ericsson with their Spiderman sponsorship.
The end result looks like a cheap imitation. Either Celcom has run out of Marketing funds or they couldn't reach an agreement with SE to bundle with their handsets.
Their OEM Black Ice & Red Ice handsets which they have labelled the "Spider Limited Edition" are poor cousins to the SE products. But I guess that's why they could give them away free.
Come on Celcom, surely you can do better.
posted by hew @ 10:55 am
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