Air Asia Trumps Singapore Airlines in Brand Survey
Here's one for the little guys (yep, that's the SMEs!)Coming in at the 71st spot, AirAsia has trumped Singapore Airlines (no. 74) - at least according to the latest Synovate Asia's Top 1,000 Brands survey .
Not a bad feat for a home-grown budget airline which with its RM666 million revenue (2005) barely comes near the titanic SIA, with its S$13,341 million revenue (or more than 40 times its size!).
The SIA brand guys must be shivering in their seats now since they outspend AirAsia by a significant quantum.
posted by hew @ 6:18 pm
2 Comments:
Interesting find. Since I'm somewhat SIA related, please take what I say with conflict-of-interest in mind.
A few thoughts:
1) I believe Synovate does business with many of the companies surveyed, including SIA.
2) Interesting how the airlines are clustered in the rankings.
3) The survey seems really broad - perhaps sometimes a little broad to be meaningful. Do you know what number 64 "Close up" is?
I'm not denying any of Air Asia's achievements or possible slip-ups of SIA, just adding to the discussion. Thanks for the post.
Close-up? Wy, every malaysian knows that it is one of the more popular toothpaste brands around. I don't know what's become of it now though.
you mean they don't sell close-up in SG?
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