Mawi vs Firefly - or how M.Mobile could learn some basic marketing lessons
Firefly - or what could have been
Mawi happily promoting our first indigenous phone
So finally our indigenous mobile phone M.Mobile has hit the streets. Beyond Mawi and in-built Azan reminders, I can't see anything else that differentiates this phone from say a China-made Ningbo Bird phone which I can get for a couple of hundred ringgit at Low Yat. No wonder they have resorted to lobbying SIRIM to impose import permits on handphones.
Why couldn't the folks at M.Mobile have thought through their strategy carefully and exploit target markets instead of shooting everywhere? After all, in the global market, M.Mobile is a small player and needs to work on niche marketing strategies to even stand a chance.
So finally our indigenous mobile phone M.Mobile has hit the streets. Beyond Mawi and in-built Azan reminders, I can't see anything else that differentiates this phone from say a China-made Ningbo Bird phone which I can get for a couple of hundred ringgit at Low Yat. No wonder they have resorted to lobbying SIRIM to impose import permits on handphones.
Why couldn't the folks at M.Mobile have thought through their strategy carefully and exploit target markets instead of shooting everywhere? After all, in the global market, M.Mobile is a small player and needs to work on niche marketing strategies to even stand a chance.
Take a look at the folks from Firefly - they've got these great little phones designed specially for kids! A simple idea but when delivered properly the results are incredible and will certainly attract a buying market!
Technorati tags: mobile phones,Malaysia,marketing.
posted by hew @ 2:09 pm
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